feedburner
Enter your email address:

Delivered by FeedBurner

Subscribe in a reader

RANT: Australian Cars

Labels: , , , , , , , ,

I've done a lot of ranting lately, but after this, I promise I'll stop for a little while. Someone asked me recently (in real life, you idiot, not on the blog - I have a life!) what I thought of Australian-built vehicles. For those of us who aren't entirely aware what's built in Australia these days, this is it:

Holden Commodore (which includes the sedan, sportwagon, and ute)Holden Statesman/CapriceHSV E-Series (the souped up Commodore that cashed up bogans buy)Ford Falcon (which includes a sedan and ute - you can't buy a Falcon wagon any more)FPV Falcon (the souped up Falcon that cashed up bogans buy)Ford Territory (the Falcon spin-off that bogans with heaps of kids buy)Toyota CamryToyota Aurion
Really, when it boils down to it, we have essentially three cars - Commodore, Falcon, and Camry. Don't whine that the Aurion isn't a Camry, because it darn well is - they look exactly the same side-on, and have identical interior design. The Mitsubishi 380 was made in Australia, but nobody bought them (because they were ugly, and looked like the American car it was based upon) and it ceased production last year. So that's the story of Australian made. They're all big, large cars, and on the whole - they have V6 engines.

So back to what I think of Australian-Built vehicles. I expressed in no uncertain terms my disgust for them, and was presented with the reply: "Gee, you're great for Aussie jobs, aren't you? Love our economy!" It was like my opinion was a reflection of the Aussie workers, our Aussie talent - I was "unastrayun", apparently. But I have good reasons why I hate Aussie-built cars, and it really comes down to the corporate decision-making that ruins their appeal.

Number One: Australian cars are hurting the environment. Of course they are! They're huge cars with V6 engines! And it's not some production-line worker's fault, it's the Holden bosses' fault. The average Australian sedan has about 200kW of power, with an average economy of 11L per 100km. A V8 has in excess of 270kW, and will use about 14L/100km.

I believe that 200kW is far more power in a family car than anyone really needs, and in just about every market in the world other than the US, 200kW is a figure you'd see on a high performance car - a sports car that sells in minorities. But the Australian large car is sold in majority, so the damage is amplified. You might say that these cars are so heavy that they need 200kW to push them along, but the only reason they are even this heavy is because of the great stinking engine sitting up the front. And they're still fast. A Toyota Aurion goes from 0-100kmh in just 7.4 seconds, which is around the same acceleration as a Golf GTi, Lancer Ralliart, the supercharged Range Rover Sport, A Jaguar XJ8, and the V8 HEMI Chrysler 300C. All big names in the sports/luxury car world, but all sold in small volume. No one really needs their family sedan, which is not meant to go any faster than 100kmh, to break the law in 7.4 seconds.

What is considered a family car in, say, the UK for example? The Ford Mondeo. It has a four cylinder engine which is significantly more economical that an Aussie six, although not as fast - but surely fast enough for law-abiding average joes?

But it's the sense that Australian car makers feel that they don't need to invest money in fuel economy - that's what irks me. Have you ever seen an economical Diesel Falcon? Or a petrol-electric hybrid Commodore? Even Toyota, the clean green Prius king, can't rock up with a hybrid Camry yet. What do they give us? A Supercharged Aurion. In America, there are hybrid variants of just about every family-sized sedan or SUV - we keep guzzling the petrol, but we tell them they're environmental hooligans. Hypocrits? And then some.

I know that all this technology is being added to Australian cars, but we're always years behind the rest of the world - it makes me think that Australian cars really aren't cutting edge, and that we truly are "underdeveloped colonialists", as the English would put it. And we're ruining the planet - with all our unique native wildlife being ruined by climate change, you'd think we'd try to drive cars that cut down emissions, wouldn't you? But people buy Australian-made, because they feel obliged to, and while some fat worker keeps his job in Broadmeadows, the Great Barrier Reef dies.

Number Two: Australian Cars are still awful quality. This may be a product of our culture and our work ethic, but these days, cars are mostly built by robots, and there really is no excuse for cars with ill-fitting dashboards, huge gaps between interior materials, etc. - you still think we make good quality cars? Alright, think about this. Which do you think is more expensive - the materials used to make the interior of the new Commodore, or the materials used to make the interior of the new Peugeot 308? Look at the pictures below if you're not sure.

I told you. I even used a picture of the top of the line Commodore SS-V! It costs a heap more than any 308 could - why?!?! Because it is a big heavy boofy sedan with a V8 that drinks more than Amy Winehouse, that's why.

and Number Three: Australian Built vehicles are robbing us of safety features we deserve. This is inexcusable. You've all seen the latest ads for the Falcon, saying it was the first Australian car to achieve 5-stars, and the Commodore has followed suit, but I'm still wondering: what took us so long? The technology is there, and the rest of the world have been driving cars with 5-star safety for donkey's yonks. The Renault Laguna - one of the staples of Europe's family-car market - has been a 5-star car since 1999! It might be more expensive here, and now, but at the time it certainly wasn't, and it was one of the first of an army of European cars, big and small, (but the big ones first) achieving five star safety ratings. For crying out loud, Kia have built a 5-star car before Australia. And we bag them about how unsafe everything they make is! What we don't realise, behind our "made in Australia" pride, is that we are worse.

Another point I nearly made is that I believe that Australian cars are encouraging "bogan" culture - this really isn't fair, because this is no inherent fault in the car itself, just the people who drive it. I still appreciate that the Porsche 911 is a good car, even though they are always driven by dickwits. So I'll refrain from making that point, and stick to those three above. They are enough to make me turn my nose up at Australian cars anyway. Maybe they weren't, fifty years ago, but the car industry should move with the times, and it hasn't.

So I don't think people should feel an obligation to buy Australian-made, just because they are Australian. It doesn't make you "Unaustralian" if you don't, anyway. You have the choice to buy a better car, so you should - if enough people do the same thing, then the Australian car companies will realise they have to do better.

And slowly, this is what is happening. Australian car sales are slowing, whether it is because of environmental conscience or petrol prices (sadly, probably the latter), and companies who are building cars in Australia have had to beg the government for grants so that their operations remain profitable. But given the chance, I'm sure Holden and Ford would just keep on making large cars with big V8s - I think our mate Mr. Rudd (the K-Dog) thought so too. He's making Holden build a hybrid here in Australia (based on an American car, mind you), he's making Toyota build a hybrid Camry, and he's making Ford build their Focus here in Australia, with diesel variants. That's a start, but the whole culture has got to change - Australians have to see that there are huge problems with the cars we're currently turning out, and we have to change our attitude toward these problems. "She'll be right, mate" isn't going to cut it with me, anyway.

So I'll hate Australian cars, and be a traitor to my homeland until these issues are resolved.
Share/Save/Bookmark

3 comments:
gravatar
Unknown said...
January 6, 2009 at 9:05 PM  

Holden contemplated making a hybrid Commodore back in 2000, 2001. Reason they didn't? Nobody would buy it. Holden, Ford and Toyota are only manufacturing cars that in Australia that are, well, GUARANTEED (somewhat) to appeal to the Australian car buyer. The Holden Commodore is still the highest selling passenger car in Australia.

And then, Aussies buy Commodores and Falcons because its deep in their culture; it may even be a tradition or a teaching passed down generations. And then, Aussies buy souped up Commodores and Falcons because they have HISTORY, regardless of what sort of culture it evokes. Its not only Aussies who do that, Americans do too; Ford's newest Mustang looks like the 60's model, the Corvette still has traits from the old models, and the Camaro is an exact replica of the old 60's models. Souped up Ford and Holden cars appeal to the true Aussie revheads, those who watched Bathurst when they were a kid, or those trying to buy a guaranteed approval from Aussies when they pull up at the lights next to them. We cannot change the bogan culture, its been here longer than our families :P.

Toyota in America sell a large range of hybrid vehicles because the population in America is big, such that there is still a chance to enter the market; there are enough environmentalists to make a profit on. The market here is too small; there's only one big player in the hybrid market, and that's the Toyota Prius, so that's not required.

As for the build quality and the crash ratings, I agree we could've done better, but that's what happens when the market is dominated by 3 local cars.

gravatar
Anonymous said...
January 8, 2009 at 11:10 AM  

Anything Australian is pretty bad in the overall scheme of things. Being the movie addict that I am, I can only conjure up a list of a handful of Australian movies that are really good. Even then, they all follow the same storyline and have the same themes.

gravatar
Anonymous said...
March 3, 2009 at 11:17 AM  

I feel that you not only hate australian cars, but australian culture and our way of life as well. If you don't like it, get out.

Post a Comment

Post a Comment