For rich British Lotharios, what choice can there be but to buy an Aston Martin? Yet it was a marque that a mere 15 years ago looked like it was going to dissolve entirely, and yet in the meantime has produced stunning examples like the Vanquish, DB9 and Vantage. They are undoubtedly stylish and exclusive, while finally, after all these years of struggle, are irresistibly desirable. But are they starting to get cocky?

It's called the One-77 for now (only 77 will be built), but that may be changed later so it can sound cooler. Aston Martin are treating it like a "piece of art", it will hypercar fast, and will cost approximately 2.6 million dollars. Just the thing to taunt the former fat cats that suffered from the financial collapse. This car is, in fact, probably far too exclusive to ever be used in a Bond film. We will probably only see some fakes with One-77 bodyshells.

And of course, it is my job to discuss everything from it's image to the way it looks, so here goes. First of all, do we want one? There is no question. $2.6 million is an absolute steal for what is unreservedly the most gorgeous car yet in automotive history. It's not perfect (I'm talking about the gills that dissect the front headlights), but I dare anyone to name a better looking car. It is simply the Vanquish, pumped up on every steroid and performance enhancing drug known to man. And yet, it is more menacing and masculine than any Aston yet, but somehow still looks like it's holding back - a wonderful trait of "British restraint", which gives you the notion that the One-77 is even more of a beast than it lets on. It makes it all the more menacing and brutal in effect.

Everyone was saddened by the Bugatti Veyron, not because it was an underwhelming car in any way, but because we didn't think, in the current global climate, that anything similar to it would ever come after. Thank heavens above there are absolute nutcases like the CEO of Aston Martin Dr. Ulrich Bez, who see cars like the One-77 as simply "brand building".

A piece of corporate jargon has never seemed quite so attractive to the car enthusiast.

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