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MELBOURNE 2009: Audi Q5 Stages Jennifer Hawkins

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The Audi Q5 has already been unveiled around the world, but Audi took the opportunity at the Melbourne Motor Show to launch it in Australia. Wherever it went, the Q5 didn't really get the warm reception Audi was looking for. Most people can see that the new Q5, although meaning to be compact, seems gregariously large, bulky, and lacks elegance. But Audi had a secret weapon in Melbourne - it was a weapon that gave Audi the warm reception it wanted. But it wasn't directed at the car.

To unveil the Audi Q5, Audi enlisted the help of 2004 Miss Universe winner Jennifer Hawkins, apparently to "show off" the "good looks" of the Q5 - but in reality, she was a welcome distraction.

To be honest, Hawkins was the real news of the launch, which mostly involved Audi prattling on about it's four engine choices (I actually almost tuned in when they talked about the 2.0 Litre Turbo-Diesel one that uses only 7.0 Litres per 100km). It will go on sale immediately, and will be a competitor to the BMW X3, Volvo XC60, and when it arrives, the Mercedes-Benz GLK-Class.


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2 comments:
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Unknown said...
February 28, 2009 at 2:24 PM  

hmm not a fan of that grille; seems too wide and gapes out.
Is the M1 Homage and Z4 as nice in the flesh as they are in the pictures?

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Anonymous said...
February 28, 2009 at 3:45 PM  

I don't like SUV's. They're so big and they run over poor road critters, such as wombats or kangaroos.

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