MELBOURNE 2009: Holden Cruze To Go On Sale in Six Months
Holden really wants to sell some cars. They've proven their intent. The Holden Cruze, a rebadged version of GM's Chevrolet Cruze, will go on sale within six months. At that time, it won't be locally made, and Australian production will begin at Holden's Adelaide production plant. So desperate are Holden to sell some cars and turn a profit that they have accelerated the arrival of the Cruze, which originally wasn't meant to be sold until locally-made vehicles were ready. The small-car market is currently the fastest growing in Australia, and the Cruze will be sold alongside the Viva and Astra, neither of which Holden believes will be affected in sales by the new Cruze. This is primarily because the Viva will be significantly cheaper (not to mention crapper) and the Astra is only available as a hatch. The Cruze will be sedan only, and will be up against established competitors like the Toyota Corolla, Honda Civic, Mitsubishi Lancer, and Mazda3.
But Holden seems to be finally forgetting the foolish idea that because it is a Holden, it will sell. They've packed it with features that would make the aforementioned competitors weep - the full complement of 6 airbags and Electronic Stability Control will be standard on all models. Cruise control, steering wheel audio controls, and front/rear power windows will also be standard on all models.
And it's not just the features that sound impressive - the mechanicals sound just about right for this day and age. The Holden Cruze will be available with two engines: A brilliantly economical 1.8 Litre Petrol, (103kW, 6.8L/100km) and a 2.0 Litre Diesel (110kW, 5.8L/100km). Even the gearboxes are thoroughly modern and cutting edge - all Cruze models will be available with either a 5 speed manual or a 6 speed automatic. The interior design, also, appears to be functional and stylish (providing the quality of the plastics are up to scratch). The Cruze sounds just about unstoppable.
So although we have a thoroughly boring looking car (with a bum copied straight from the Honda City), we may also have a class-leader. And a car that will save the Australian automotive industry. And possibly save GM Holden from financial doom. Never has so much pressure rested on such a car - but the Cruze is readying itself for the challenge.
MELBOURNE 2009: Holden Cruze To Go On Sale in Six Months
February 28, 2009 at 3:45 PM
Holden isn't even an Australian company anymore. Do you reckon that, if I decide to major in mechanical/electrical engineering, we may be able to join forces to create a new auotmobile company?
February 28, 2009 at 3:54 PM
How much money have you got for it? I'm game.
March 1, 2009 at 12:11 PM
The Cruze looks uglier than I thought. But then again, I've only seen the World Touring Car Championship version.
March 1, 2009 at 2:18 PM
Well, none right now. But from what I intend to do with my life, I'm sure I'll be able to afford to finance the idea eventually.
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